FAQs on Questions on Accreditation


The CEO Cancer Gold Standard ™ was developed by the CEO Roundtable on Cancer to assist organizations in reducing the burden of cancer. Organizations that adopt the Gold Standard demonstrate a commitment to improving the health and lives of their employees and their family members by maintaining a culture that fosters healthy lifestyles and provides support when a diagnosis of cancer becomes a reality.  In addition, they offer benefits and programs that lower the risk of cancer, detect it earlier, and provide access to high-quality treatment, including clinical trials. 

The CEO Roundtable on Cancer, Inc. is a 501(c)(3), non-profit corporation, comprised of corporate executives from major American companies from diverse industries. The mission of the CEO Roundtable is to work toward the elimination of cancer as a personal disease and as a public health problem.  Members of the CEO Roundtable work collaboratively to develop and implement initiatives that reduce the risk of cancer, enable early diagnosis, facilitate better access to best-available treatments, and hasten the discovery of novel and more effective diagnostic tools and anti-cancer therapies. 

The Gold Standard has three objectives that support the fight against cancer.  The first is Risk Reduction through Lifestyle Change, reducing the risk for cancer.  The second is Early Detection, detecting cancer at the earliest possible stage, when treatment can improve outcomes.  The third goal is Quality Care, ensuring access to high-quality treatment when a cancer diagnosis becomes a reality.

The Gold Standard focuses on five critical areas, known as the Five Pillars.  The first three pillars, related to Risk Reduction through Lifestyle Change, are Tobacco Use, Diet & Nutrition and Physical Activity.   The fourth pillar, which supports the objective of Early Detection, is Prevention, Screening and Early Detection.  The fifth pillar, Access to Quality Treatment and Clinical Trials, supports the third goal of the CEO Cancer Gold Standard ™, Quality Care.

GOLD STANDARD FOCUS

Read Dr. Leonard Berry’s powerful remarks to the CEO Roundtable on Cancer, September 11, 2009, Philadelphia, PA.
Employers of Choice Attacking Cancer



Learn how CEOs are making a difference in the lives of their employees by implementing the CEO Cancer Gold Standard.  Listen to what employees are saying about the Gold Standard in Their Own Voices.



Brochure.pngLearn much more about the Gold Standard by reading The Evidence and The Benefits to Your Organization

Did You Know?

Many of the more than 1 million skin cancers that are expected to be diagnosed in 2008 could have been prevented by protection from the sun’s rays and avoiding indoor tanning.